Why Local-Mobile #Marketing Is Exploding http://t.co/63oA2mROaz
July 02, 2013
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Why Local-Mobile Marketing Is Exploding
BI Intelligence Location-based mobile marketing promises the sky: high conversion rates, surgical targeting, and rich consumer profiles. But does it deliver? According to many accounts, it does. Not surprisingly, retailers, brands, and agencies are scrambling to hone their location-based approaches.
http://www.businessinsider.com/local-mobile-marketing-exploding-2013-6